Tour of Britain - PruTour
Following on from the Kellogg's Tour in 1998, the PruTour provided exciting and challenging racing around the UK, attracting some of the best Teams and riders to the week-long event, together with good brand reinforcement for Prudential, the races main sponsor.
Through faultless planning and organisation the PruTour took in towns, cities and villages across England, Scotland and Wales bringing the spectacle of world-class cycling right to people's doorsteps, together with a carnival atmosphere at each stage start and finish.A hundred and eight riders representing 18 elite professional and national Olympic teams lined-up to tackle 732 miles of British roads (1168km) over seven days. 
|  | Tour of Britain
The Events Group has promoted 10 Tours of Britain, 2 years as The PruTour, under the sponsorship of the Prudential and 8 as The Kellogg's Tour
"We had total confidence in their ability to develop and manage the sponsorship and know that key areas such as safety would never be compromised. "We were happy to have them involved delivering a level of expertise seldom seen in sports management"
David Walker, Marketing Controller, Kellogg's
"The Events Group not only deliver an event which the sport can be proud of, but they also understand and meet the needs of the ever vigilant sponsor. "They deliver a first class event, on time, on budget, on brief"
Jon Hopkins, Head of Brand Development, Prudential |
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